The Hidden Cost of Succeeding at the Wrong Thing. A diagnostic instrument written in a human voice — for the person who has done everything right and still feels the friction.
Most books about performance tell you what to do more of. Winning Wrong asks a different question: what if the problem isn't what you're doing, but where the doing is coming from?
It was written for the person who has been disciplined, successful, and productive — and who still carries a friction they can't explain. The gap between what they've accomplished and what they've actually become.
This book doesn't resolve that tension. It names it with enough precision that you can finally see it. And seeing it is what makes every other move possible.
"Discipline doesn't know when it's misaligned. It just multiplies the cost."
The book is the spine. The diagnostic work, the coaching, the talks — they are the book made operational. If you've read it and recognized yourself, the Alignment Diagnostic is the natural next step.
If you haven't read it, start here. The framework lives in these pages — and the framework is what makes everything else work.